To further assist Western NS companies adjusting to the impacts of COVID-19, the Western REN (Western Regional Enterprise Network) has expanded its business support services by introducing a new Virtual Adviser Program.

Powered by On-Demand Talent Platform BoomersPlus, this free program will match qualified Western Region companies with a seasoned Virtual Adviser to help their business manage and recover from COVID-19. Virtual Advisers are experienced professionals from across Canada representing a full range of disciplines, industries and environments, willing to share their lessons learned.

“Local businesses are having to pivot very quickly into new technologies and new ways of reaching and engaging their clients and vendors”, says Angélique LeBlanc, Western REN CEO. “This program is designed to provide connections to a wealth of experience and talent to support them to transition their businesses.”

Businesses can apply on the Western REN website (  Applications will be reviewed Western REN staff. If accepted, businesses will be matched with a Virtual Adviser from a network of thousands of professionals based on the business need or challenge. On a mutually agreed schedule, the businesses will meet virtually with their business adviser to discuss the challenges and find potential solutions.

"The Virtual Adviser Program is a natural evolution of our mandate – to help organizations and communities leverage the wisdom and experience of seasoned professionals. We are excited to partner with the Nova Scotia RENS to help small businesses struggling through the challenging economic environment created by the COVID-19 crisis, said Kevin MacIntyre, VP, Marketing, BoomersPlus. "

Participants will have access to four to six calls over a two to three month period, with the potential for an extension. To participate, businesses must be in the Western Region (Digby County, Yarmouth County, and Barrington Municipality) and able to complete four to six phone calls with an adviser along with any follow-up work necessary for the duration of the program.

The Western REN is launching this program in partnership with the Nova Scotia Regional Enterprise Network (NS REN). Regional Enterprise Networks lead a collaborative approach to economic development and supporting business growth.  To learn more, visit

To learn more about BoomersPlus, visit .

Media Contact:

Angélique LeBlanc

Western REN CEO


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Erika Rolston

Board Liaison and Executive Support

Western Regional Enterprise Network


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Virtual Advisor Program