May 11, 2020

Bridging the Social DistanceWhether you choose to continue delivering services in person or decide to pivot and go online (maybe you’ll do both), you will need to bridge a “gap” of some sort, be it virtually online or physically two metres apart from your customer.
Viruses mutate, rendering vaccines designed to fight them useless.

The questions need to be asked.
Will this or another potentially disruptive virus strike again?
Will your business be ready for it?

Is it time for your way of doing business to mutate!

If so, how it’s done is dependent on whether you choose to move online, continue operation business as usual or do both.

Online

If you are fortunate enough to be able to offer your products or services online, explore that possibility. Moving online would allow you to bridge the government mandated social distance while attending to the five covid-19 related priorities identified in April 20th, 2020 blog; health & safety, customers, cash flow, supply chain and embracing the “new normal(Click HERE for April 20th blog). With one paradigm shift in your business model these priorities could be addressed! You could be servicing your customers’ needs and, generating cash flow while operating in a safe and healthy manner for you and your employees. In addition, online retailing is growing exponentially suggesting it is the way of the future for a growing segment of the business community. It is becoming the “new normal”.

The links below will help you think about creating an online business presence, be it merely a platform to inform your customers of your businesses basics like business hours and products and services offered or an all-out ecommerce site where you sell your product.

  • NSCC

NSCC is expected to be offering website building courses sometime next week at the earliest. Please visit their site for further details. Click HERE to go to their Covid-19 response page.

  • CBDC

The CBDC is offered a training session called "Social Media in the age of Covid-19" that was presented by Ingrid Deon. Click HERE to access a recording of the event.

In addition, The Yarmouth CBDC has developed a new E-Commerce Micro loan program (maximum $2,500 plus HST) with a $500 forgivable portion to help local businesses develop e-commerce solutions to open their business online. The loan has no application fees, has flexible payback terms and a fast application process. This program is only currently offered for businesses in Yarmouth County. Please contact Victoria Pearce for more details. This email address is being protected from spambots. You need JavaScript enabled to view it.

  • TourismNS

TourismNS is offering several webinars that are tourism oriented but the content is applicable to all businesses having to adjust to this new Covid-19 reality. Click HERE for a full list of the webinars being offered but of particular interest to those considering going online, are the ones entitled:

Building Connection with Your Customers Through Social Media – Part 1

E-Commerce: Adding Shopify To Your Website to Maximize Sales

Top 5 Free or Low-Cost Ways to Get Your Online Presence In Order

Bricks & Mortar

If you are unable or unwilling to “go online” your business model will still mutate to operate in a post Covid-19 world. The information and links below will help you start navigating this “new normal”. Many of the links are useful to those switching to an online platform as well.

  • CBDC

The CBDC is offered training session called "Coping with Covid-19", that was presented by Debi Peverill. Click HERE to access a recording of the event.

CBDC is also offering another session called “Engaging your customers with tactical marketing” being offered by Bernice Williams. Click HERE for details

  • TourismNS

TourismNS is offering several webinars that are tourism oriented but the content is applicable to all businesses having to adjust to this new Covid-19 reality. Click HERE for a full list of the webinars being offered but of particular interest to those considering continuing to operate as they have in the past is the one entitled:

Ramping Up as The Curve Flattens: Adapting Your Business and Staff to Customer Expectations

  • TourismHR

TourismHR is offering free online training until the end of June. From bartender, work place essentials, sales manager, HR Toolkit to housekeeping and much much more. Click HERE for more details.

  • BDC

BDC is offering a webinar aimed at helping you recover and restart your business.

Click HERE for details.

  • Workers’ Compensation Board

The Workers’ Compensation Board has a lot of material online aimed at helping employers communicate work safety during the COVID pandemic. Click HERE for details.

  • Canadian Centre for Occupational Health and Safety

If you are gearing up to open your business, you are encouraged to check out the Canadian Centre for Occupational Health and Safety guidance sheets. These sheets detail what is necessary to be able to operate your business under the new Covid-19 safety procedures. Click HERE for details.

  • Forbes

Forbes has posted an article on restarting your business during these uncertain times. Click HERE for the article.

  • Fasken

Fasken has provided much food for thought in this article. Many of the ideas are related to larger companies but the concepts can be scaled to suit your particular sized business. Click HERE to read it.

So, whether your business is online, offline, or both, these links will help you restart your business in a safe and measured manner.

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